If you’ve ever wondered why one quote comes in at £350 and another at £5,000, these are the things that make the difference.

 

Pre-Production (Planning & Scripting)

Clear planning reduces wasted shoot time – but it does add cost. This includes:

• Ideas and concepts

• Scripting

• Storyboarding

• Shot lists

• Location planning

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Crew Size & Equipment

A single videographer is cheap. A full crew (DoP, lighting, audio, AC, runners) can quickly increase the budget. A one-camera shoot might need two people; a larger production could require a full crew – director, camera operators, lighting, sound, and drone operators. More people, more kit, and more travel time all affect cost.

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Filming Time

A half-day is cheaper. A multi-day shoot multiplies costs.

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Locations

Filming in your office is free. Studio hire, specialist settings, or multiple sites increase costs.

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Talent & Voiceovers

Real employees = free. Professional presenters or actors = additional fees.

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Post-Production

One of the biggest cost drivers:

• Editing

• Colour grading

• Audio mixing

• Motion graphics

• Animated titles

• Music licensing

• Revisions

All of this happens after the cameras stop rolling. The more creative treatments you need, the more time is invested here.​

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Length & Complexity

It’s not just how long the video is – it’s how much goes into it. A polished 30-second video with multiple scenes, music licensing, and even animation may cost more than a simple 3-minute talking-head video.

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Where 7375Films Fits In (And Why Businesses Choose Us)

At 7375Films, the scriptwriting, filming, editing, photography, and design are produced in-house. That means:

• No inflated “outsourced” costs

• Faster turnaround

• Consistency across campaigns

• Access to branding, web, print, and video under one roof

• Story-led visuals that actually drive engagement

 

We work with individuals and businesses to create videos built for real-world promotion – not overproduced showpieces that never leave the shelf.

 

Is a 30-second Video Worth the Investment for a business?

When it’s done properly? Absolutely.

A 30-second marketing/promotional video can be used across:

• Websites

• Paid ads

• Social campaigns

• Email marketing

• Exhibitions

• Sales decks

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It’s one of the most versatile creative assets you can invest in. 

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Choosing the Right Type of Video for Your Goals

Not all videos are built for the same job. Some build trust, some explain complex ideas, and others capture the buzz of an event. Choosing the right format depends on your audience, message, and where the video will live – from social media to websites or internal communications.

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Social Media Clips

Short, dynamic, and made for the scroll. Social-first videos are perfect for platforms like LinkedIn, Instagram, and TikTok – grabbing attention in under 10 seconds and driving engagement without requiring a full production budget.

Corporate & Brand Films

These tell the story behind you, your business, culture, and values. A well-crafted brand film builds credibility and emotional connection – helping audiences understand who you are and why you exist. Think mission-driven storytelling with a cinematic finish.

Event Videos

Ideal for conferences, product launches, and community events. These videos capture the atmosphere and energy of your occasion, highlighting key moments and interviews to create an engaging summary for future marketing or social campaigns.

Testimonial & Case Study Videos

One of the most effective ways to build trust. Featuring real clients, staff, or stakeholders, testimonial videos use authentic voices and experiences to demonstrate your impact and credibility in a relatable way.

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How to Get the Most from Your Video Budget

Smart planning and creative thinking can stretch your budget further:

• Batch film several videos in one day to reduce crew costs.

• Use your own premises instead of hiring studios where possible.

• Repurpose content into shorter edits for different platforms.

• Plan for distribution early – it shapes how we film and edit.

• Work with a full-service video agency that handles creative, production, and rollout in one place.

 

7375Films delivers video, design, and marketing in-house; we ensure your video fits perfectly within your wider brand story.

Many of our clients choose to keep production running year-round through retainer-style partnerships – combining strategy, filming, and rollout support for consistent visibility. This ensures a steady stream of content that keeps brands visible and campaigns consistent.

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